The Ontario Sunshine List - Public Sector Salary Disclosure
The names, positions, salaries and total taxable benefits of public sector employees paid $100,000 or more in a calendar year.
Avi Goldfarb
Avi Goldfarb served as the Professor of Marketing at University of Toronto in 2024, received an annual salary of $407,493.00 and a taxable benefit of $128.88, as indicated by the Government of Ontario's Sunshine list. Avi has held the same position since 2009 has been receiving six-figure yearly compensation.
$407,621.88
Total paid in 2024
$407,493.00
Salary
$128.88
Taxable Benefit
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Male High confidence |
Find Avi on LinkedIn| Job Title : | Professor of Marketing |
| Employer : | University of Toronto |
| Sector : | Universities |
| Year : | 2024 |
Comparing peers in identical roles within the organization | ||||
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$408K | ||||
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Comparison with other individuals in similar positions in Ontario | ||||
$408K | ||||
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| Bottom 90% | Below Average | Above Average | Top 10% |
Between 2003 and 2024, Avi experienced an average annual increase of approximately 5.29% in annual salary, including taxable benefits at University of Toronto. By 2024, Avi's total pay had risen by 182.88% compared to the pay in 2003. Notably, during Avi's tenure as Professor of Marketing, there has been a significant 82.73% rise in compensation over the past 15 years. Additional information can be found in the chart and table presented below.
Yearly Total Paid
| Year | Job Title | Salary | Taxable Benefit | Raise |
|---|---|---|---|---|
| 2024 | Professor of Marketing | $407,493 | $129 | ⇩ -1.97% |
| 2023 | Professor of Marketing | $414,697 | $1,129 | ⇩ -3.40% |
| 2022 | Professor of Marketing | $426,752 | $3,698 | ⇧ 8.49% |
| 2021 | Professor of Marketing | $391,197 | $5,550 | ⇧ 2.28% |
| 2020 | Professor of Marketing | $385,286 | $2,623 | ⇧ 1.63% |
| 2019 | Professor of Marketing | $379,185 | $2,519 | ⇧ 3.36% |
| 2018 | Professor of Marketing | $366,620 | $2,663 | ⇧ 3.31% |
| 2017 | Professor of Marketing | $354,620 | $2,824 | ⇧ 17.77% |
| 2016 | Professor of Marketing | $303,259 | $260 | ⇩ -7.73% |
| 2015 | Professor of Marketing | $325,772 | $3,163 | ⇩ -1.54% |
| 2014 | Professor of Marketing | $328,467 | $5,618 | ⇧ 9.80% |
| 2013 | Professor of Marketing | $298,808 | $5,460 | ⇧ 16.33% |
| 2012 | Professor of Marketing | $253,821 | $7,742 | ⇧ 10.11% |
| 2011 | Professor of Marketing | $229,591 | $7,952 | ⇧ 6.17% |
| 2010 | Professor of Marketing | $220,091 | $3,655 | ⇧ 0.30% |
| 2009 | Professor of Marketing | $222,787 | $283 | ⇧ 19.80% |
| 2008 | Professor, Marketing | $185,915 | $283 | ⇧ 1.26% |
| 2007 | Professor, Marketing | $158,436 | $25,443 | ⇧ 5.70% |
| 2006 | Professor of Marketing | $173,659 | $299 | ⇧ 5.92% |
| 2005 | Professor, Marketing | $163,901 | $332 | ⇧ 4.02% |
| 2004 | Professor, Marketing | $157,531 | $349 | ⇧ 9.56% |
| 2003 | Professor, Marketing | $143,750 | $348 |
The 2024 Sunshine List has 6 employees who held exactly same position title ( Professor of Marketing ) in the University of Toronto.
| Full Name | Salary | Taxable Benefit |
|---|---|---|
| Avi Goldfarb | $407,493 | $129 |
| Nitin Mehta | $368,253 | $258 |
| Sridhar Moorthy | $389,740 | $0 |
| David Soberman | $436,907 | $306 |
| Dilip Soman | $478,802 | $129 |
| I-wen (claire) Tsai | $399,240 | $258 |
The 2024 Sunshine List has 19 employees who held comparable positions in Ontario.
10 out of 19 employees
| Full Name | Job Title | Employer | Total Paid |
|---|---|---|---|
| Dilip Soman | Professor of Marketing | University of Toronto | $478,931 |
| David Soberman | Professor of Marketing | University of Toronto | $437,214 |
| Avi Goldfarb | Professor of Marketing | University of Toronto | $407,622 |
| I-wen (claire) Tsai | Professor of Marketing | University of Toronto | $399,498 |
| Sridhar Moorthy | Professor of Marketing | University of Toronto | $389,740 |
| Nitin Mehta | Professor of Marketing | University of Toronto | $368,511 |
| Ryan Webb | Associate Professor of Marketing | University of Toronto | $311,295 |
| Wing Sing (spike) Lee | Associate Professor of Marketing | University of Toronto | $295,025 |
| Scott Hawkins | Associate Professor of Marketing | University of Toronto | $290,879 |
| Zemin Zhong | Assistant Professor of Marketing | University of Toronto | $279,470 |